It’s interesting to note that the apps that advertise their call functionality in their titles take longer to start, despite the fact that the faster apps also offer the same features. ![]() Mid-tier apps like Kik take significantly longer to start and apps with even smaller dev teams (like Talkatone and GO SMS Pro) are excruciatingly slow to start. Unsurprisingly, Facebook Messenger is one of the fastest messaging apps on the market. WhatsApp is the fastest app in this category, nearly 4x faster than the slowest (GO SMS Pro). Spinrilla is by far the slowest, taking 7x longer than the top app in the category. It’s followed closely by Spotify, which starts in 1.6s - half the average start time for the category. We’ve compiled the data into the following graph:Īmong all music streaming apps, the fastest is My Mixtapez. ![]() For example, while Snapchat has the capabilities to send a normal tex-based message (and could be classified under “Messaging”), it primarily acts like a social platform through which users can share their experiences in real-time, like Facebook. We did so by analyzing each app’s primary function. We’ve also compared the top apps that fall into the same category. This makes a lot of sense given the amount of time good developers devote to performance optimization. Most top apps are relatively fast - 40% start in under 2 seconds and 70% in under 3 seconds. Magic Piano overtakes Snapchat and the Weather Channel to be the slowest, with an 11.1 second startup. Chromecast is still the fastest with its 0.8 second start time. Of the top 100 apps, 39 apps start in under or around 2 seconds, and 73 in Surprisingly, the Weather Channel and Snapchat are still the slowest apps in the group. The Chromecast app is the fastest with a 0.8 second Of the top 50 apps, 22 apps start in under or around 2 seconds, and 40 in ![]() With a 4.3 second startup time, The Weather Channel and Snapchat are the slowest of these top apps. Is not surprising given the huge effort the Instagram developers put into Instagram is one of the fastest apps to start up, which Seconds, 20 in under 3 seconds – these apps are pretty quick to start up. Of them, 10 apps start in under or around 2 There are a number of interesting insights in this data. We’ve compiled the data in the following graph: With Android 4.4 (the most popular Android version at the time of study). Our benchmark devices are Nexus 5 phones (representing mid-range devices) We also excluded apps that we don’t currently support, such as those that require bank accounts and credit cards (e.g., Uber). We excluded games because users have higher tolerance for slow game starts, as they know the games have to load a lot of graphics resources. On January 6, 2016, and apps were continuously profiled until the Popularity, most of which change over time. Including download volume, performance, user ratings, and social media Play ranks apps based on a number of different To study app cold start times, we picked the top 100 non-game apps ranked What Are Cold Start Times for Top Apps Like? Below we examine cold start times of top apps. ![]() To summarize, among the three types of starts, cold starts affect userĮxperience and conversion the most and should be the focus of The app is still “warm” in memory, so warm starts are often very Warm starts occur when users quickly return to your app after switchingĪway. Starts is a cold start, so cold starts are very important for better user If users open your app a few times a day, each of these Thus slow because the app’s code, assets, and objects have to be reloaded Inactive apps from memory to make room for active apps. Cold starts are “cold” because mobile operating systems remove Isn’t as significant as measuring the other types of starts.Ĭold starts occur when users open your app after they haven’t ran it forĪ while. Only occur once per app install/upgrade, so continuously measuring them While first starts should be as short as possible, they Slowest because the mobile operating system and the app need to initializeĪ lot of data, such as creating a SQLite database or compiling multidex files There are actually three different types of app starts: first starts, coldįirst starts are what you’d expect them to be – when a user opens yourĪpp for the first time after installing it. We’ve stressed that apps need to start up quickly inĮxisting apps start? Here we examine the startup times of the top 100Īpps in Google Play and share the insights we find.
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